Super User
Important Do’s and Don’ts for successful CTAs that convert
Important Do’s and Don’ts for successful CTAs that convert
Call-to-Action or CTAs are one of the most critical elements of digital marketing, as they guide users to complete a desired action. In order to achieve maximum results in your promotional activities, follow the Do's and Don'ts below, that are based on the fundamental principles of digital marketing.
Do's
-
Understand your audience:
Adjust your CTA to your audience and its preferences. Take into consideration the demographics, their needs and interests in order to create persuasive CTA messages. -
Use clear and strong verbs:
Use verbs that describe clearly the desired action you wish the user to take, like: “Download”, “Register”, “Buy Now”, etc. -
Design an attractive Button:
Use vibrant colors and attractive graphics to make your buttons more accessible and to grab your users’ attention. -
Place the CTAs in visible positions:
Make sure that your CTAs and buttons are placed in easily accessible and visible positions in the webpage or email, so users can locate them and interact with them. -
Tailor your CTA to match your content:
Make sure that your CTA is relevant to the content of your webpage or email and reflects the offer or the message you are trying to promote. -
Α/B testing:
Try different designs, colors, copy and places for your CTAs, so you may find the most effective versions. -
Personalize the CTA copy:
If possible, personalize the copy of your CTA to match the users’ experience. Use the available data to create a customized message.
Don'ts
-
Don’t use many CTAs in one page:
Having many CTAs may cause confusion and reduce the effectiveness of your marketing campaign. -
Avoid using long text in your CTA:
Keep your CTA copy short and to the point so users can understand quickly what they should do. -
Don’t use unclear and vague verbs:
Avoid using verbs that do not give clear instructions on what actions the users should take. Make your CTA simple and direct, so there is no doubt on the desired action. -
Don’t hide your CTA under heavy copy or graphics:
Make sure that your CTA and button are visible and aren’t covered by other elements of the page or email. -
Don’t forget about mobile:
Adapt the design of your CTAs and buttons, so they can be adjusted and properly appear on mobile devices.
Are you ready to start with Mobile Marketing?
Examples of successful and effective CTAs
- Buy now and get a 20% discount!
- Download our free e-book and learn all the secrets of success!
- Subscribe to our newsletter and get all our offers in your inbox!
- Try our new product without any commitment!
- Book your appointment now and get 10% off!
- Click here to check our new collection!
- Learn more about our services - request now a free consultation!
- Order your meal with a few clicks and enjoy free delivery!
- Discover the hottest items of this season - start shopping now!
- This month’s offer: Buy one item and get two!
- Share the love - suggest our services to a friend and win a discount coupon!
- Choose the plan that fits you and start your adventure!
- Do not miss - last seat available!
- Discover the benefits of our products - try them today!
- Create your personal account and find exclusive offers!
- Watch our seminar and grow your skills!
- Save money and time - book our services online!
- Check how our product helps you achieve your goals - try it free!
- Stay on top of the latest market trends - sign up to our blog!
- Click here to reach our representative and get immediate support!
Examples of successful and effective CTAs and Buttons
- Copy: Discover our new collection!
Button: Explore the collection - Copy: Free delivery on all orders!
Button: Order now - Copy: Sign up to our newsletter and win a 10% discount
Button: Subscribe now - Copy: Check our exclusive offers!
Button: Explore our offers - Copy: Get our free e-book!
Button: Download now - Copy: Book your appointment today!
Button: Book now - Copy: Refer us to a friend and win a discount!
Button: Refer a friend - Copy: Learn more about our product!
Button: Learn more - Copy: Try our product for free!
Button: Try now - Copy: Buy now and win a 20% discount!
Button: Buy now
Are you ready to start with Mobile Marketing?
The 10 biggest Mobile Marketing Mistakes you should avoid
The 10 biggest Mobile Marketing Mistakes you should avoid
In this era of digital technology, mobile marketing has emerged as a necessary tool for successful business communication. Despite its importance, it’s relatively easy to fall in traps and make mistakes and in many cases without even realizing it. This article presents the 10 most important mistakes in mobile marketing that should be avoided in order to form an effective digital marketing strategy.
1. Don’t build your website with exclusive focus on desktops
Many companies make the mistake to ignore or skip the optimization of their website for mobile devices. It is absolutely crucial to focus on responsive design as users mainly access the internet and browse through their mobile phones.
2. Ignoring Push notifications
Push notifications are a powerful tool to communicate with your customers and keep them informed about your brand’s news and offers. Do not underestimate the power of this channel and always use it with caution.
3. Not adjusting to the varying needs of your audiences
Each target group has its own preferences and distinctive behavior. Failing to adjust your mobile marketing strategy to the needs of each audience may result in poor performance. Conduct research, uncover insights and adjust your strategy to the channels that your audiences use.
4. Neglecting the security of sensitive data
The protection of sensitive personal information is of crucial importance. Make sure that your customers' data are safe and that all the measures and procedures you follow comply with the official regulations and laws such as the GDPR act.
5. Excessive promotion of products and services
If you overwhelm your audiences with advertisements and offers, it’s more than likely that they’ll get tired. Use a balanced approach and focus on providing content with value apart from the sales material.
Are you ready to start your own Mobile Marketing Campaigns?
6. Failing to monitor and evaluate the results
In order to optimize your digital strategy, you should closely monitor and evaluate the results of your marketing campaigns. Use reporting tools and check your click rates, impressions, conversions and sales. Check which channels perform better and focus on them. Always optimize your campaigns based on the available data.
7. Ignoring the page load time
The page load time is a very critical factor that affects not only the user experience but also the performance of the website in the search engines. Optimize your website’s load time by reducing the files’ size, using compressed images and improving the site’s code.
8. Overlooking the power of personalization
Personalizing your communications with your audience improves their experience and engagement, while increasing the effectiveness of your promotional campaigns. Use the available customer data to offer them relevant and valuable content and offers that address their needs. This way you will increase their overall engagement and finally boost your sales.
9. Paying no attention to the content
Quality content is of vital importance for the success of your promotional campaigns. Enhance the value of your offerings with useful information, tips and guidance for your audience. This will help in establishing your brand as a trusted and reliable option.
10. Inadequate communication with your customers
Communicating with your customers is vital in order to maintain a healthy and profitable relationship with them. Use the most appropriate channels to respond timely to their requests, solve problems and receive feedback. An excellent customer service will keep your customers satisfied and loyal to your brand.
Are you ready to start your own Mobile Marketing Campaigns?
The truth about Not-Delivered SMS
The truth about Not-Delivered SMS
In every SMS marketing campaign there are SMS messages that are not delivered to the intended recipients.
This happens due to 4 major reasons:
- The recipient’s mobile device is turned off.
- The recipient's device is off the cellular network.
- The recipient’s phone has incoming SMS blocked.
- The recipient’s number is incorrect or has been canceled.
In the first 3 cases, the SMS messages appear to be in Pending Status. If within the next few hours of the sending of the campaign the recipient opens his device, finds a network, or unblocks the incoming messages, then the SMS is eventually delivered. In these cases the messages’ status turns from Pending to Delivered.
" The reduction of the effectiveness of the campaign increases the cost of delivered messages, while resulting in loss of sales, as many recipients didn’t receive the message at all "
If the SMS messages aren’t delivered within 48 hours from the time of their sending, then the mobile operators system cancels the delivery process. This time frame of 48 hours is varying among operators.
In this case the status of the messages turns from Pending to Not Delivered. Keep in mind that there is a chance some messages will remain in Pending status after the 48 hours. Their percentage fluctuates between 0,1% and 0,9%, and is certainly lower than 1%.
Time to check your Not-Delivered SMS Percentage
If your campaigns have a higher percentage of Not-Delivered SMS than the average mentioned above, then the cause is one of the 4 mentioned previously. We advise you to use the automated mechanisms provided in order to minimize the percentage of Not-Delivered SMS.
" Based on extensive statistical analysis and reports from our platform, the SMS delivery rate on an updated list of recipients is 95,5% on average. "
The remaining 4,5% of the SMS that aren’t delivered is due to the 4 major reasons we explained in the beginning.
The option of not sending SMS to mobile phones that haven’t received messages during the past two months is one of the many solutions of Octapush, that makes sure that the sender will not be charged for sending messages to mobile phones that repeatedly failed to receive them.
SMS Marketing: 8 Best Practices and 6 Top Examples!
SMS Marketing: 8 Best Practices and 6 Top Examples!
SMS Marketing can prove itself as a powerful tool in your efforts for growing your business, as well designed and executed SMS campaigns grab the audiences’ attention and may significantly grow the total sales.
In order to understand the power of SMS, we have to take into consideration that
SMS campaigns present a 209% higher response rate in comparison to phone calls, email marketing and Facebook ads.
Moreover, 75% of consumers want to receive SMS messages from the brands that they already follow.
Maybe it’s time to invest in SMS marketing and enjoy its numerous benefits and advantages… In today’s article we will present the Best Practices for successful campaigns and 6 popular examples.
Best Practices for Effective SMS Campaigns
1. Use friendly language and tone
One of the most important and frequent mistakes in all marketing messages is the wrong use of tone and language. Businesses most of the time use cold tone and sales language with expressions like: Buy Now, or The Offer Expires Today. In order to attract and convince your customers, your messages should be simple, casual, friendly and cohesive.
Think of how you would speak to a friend
and apply the same principles to your SMS campaigns.
2. Timing Matters
What impression would your customers form if they received an advertising message from you at midnight? Respecting the off-work hours is of critical importance, that’s why we advise you to send your SMS messages at working days and hours, except for some special exceptions.
Keep in mind that purchases are usually impulses of the moment, so your campaigns should be sent just before the beginning of your offers or the event you are planning.
3. Use simple and clear messages
Always remember, your messages should include all the necessary info and convince in 160 characters.
Avoid complex messages and unclear wording that might confuse your audience. If you share information about an event or a promotional campaign make sure to include all the necessary information, so the recipients know exactly what it’s expected from them.
4. Offer real value
The secret for successful SMS campaigns is the provision of substantial benefit to the recipients of the message. Use unique content that is specific and relevant to the audience that you target. Avoid sending generic messages to all of your customers.
Segment your lists with criteria such as demographics and interests, and send targeted campaigns based on the age and previous behaviors.
5. Always include CTA
If you forget to include a Call to Action, then your message loses a lot of its efficiency. Every SMS marketing campaign should include a direct and incentive CTA, so users can understand what action they should take.
A few examples of effective CTAs for different occasions: “Check our new collection”, “Give us your feedback”, “Visit today our store”.
6. Always include links
Don’t worry for long and complex URLs, all advanced SMS marketing platforms provide link shorteners that shorten the links to the minimum characters.
Add a link directing to the landing page of your offer, where users can find additional information about the product you are promoting.
7. Evaluate the results
It is vital to check the effectiveness and performance of your SMS campaigns.
After each campaign finishes, you should check the engagement of the recipients by studying the Open Rate and total Conversions according to the initial goals.
This way you can improve and optimize all future campaigns.
8. Address your customers with their name
Make use of the power of personalization… Your message may be mass, but that fact doesn’t mean that you can’t make it unique for each recipient. Advanced and fully featured SMS marketing platforms provide plenty of personalization options for the messages, so you may insert the name, surname or any personalized info you have about the recipient.
Using the first name and capitalizing on personalization in general makes your message more human and increases the chances of success.
Are you ready to start your own SMS Marketing Campaigns?
The Anatomy of a complete and effective SMS
Offer actual value
Your message should provide real and substantial value to the recipient and make his life easier in a way.
Introduce yourself
Use the Sender ID in your SMS to promote your Brand Name. Avoid using as Sender ID generic terms like “Exclusive Offers”. The recipient should know from the 1st moment the sender of the message.
Use appropriate language
Don’t confuse a friendly tone with sloppiness. Avoid the use of slang terms and abbreviations, if you wish your message to be professional.
Make your message unique
Customize the content of the message, so it addresses each recipient separately. Use the first name of every recipient and send unique content that interests him/her.
BONUS!
SMS Marketing Examples for building better relations with your customers
1. Welcome SMS combined with offer
Nearly all of us are accustomed to receiving a welcome email when we subscribe to a new brand. Think about adding to your welcome kit an SMS with a welcome offer. This way you may create a great first impression!
2. Time - Sensitive Offers
SMS is the ideal channel to promote an extra special promotion or a limited time offer. SMS are read within 3 min of the time they are received, thus you can estimate with high accuracy when you will inform the audience.
3. Order Confirmations - Delivery Notifications
SMS is a great tool when it comes to order confirmations and shipping updates. Your customers don’t have to check their emails to be sure that their order is complete, instead they receive within seconds an SMS confirmation.
4. Customer Service
SMS Marketing isn’t exclusively for sale purposes. You can use it successfully to inform your customer base for technical problems that might occur or for expected delays of a delivery.
5. Special Occasions - Happy Birthday SMS
Make your customers feel that they truly matter to you. Remember them on important occasions such as their birthdays. Combine the greeting SMS with an exclusive offer.
6. Schedule - Remind Appointments
SMS, thanks to its attention grabbing nature is the perfect tool to send appointment reminders or invite your customers to schedule a new appointment with you. Send the previous day a reminder and reduce no-shows to the minimum.
Are you ready to start your own SMS Marketing Campaigns?
