Important Do’s and Don’ts for successful CTAs that convert

1. Understand your audience:
   Adjust your CTA to your audience and its preferences. Take into consideration the demographics, their needs and interests in order to create persuasive CTA messages.
2. Use clear and strong verbs:
   Use verbs that describe clearly the desired action you wish the user to take, like: “Download”, “Register”, “Buy Now”, etc.
3. Design an attractive Button:
   Use vibrant colors and attractive graphics to make your buttons more accessible and to grab your users’ attention.
4. Place the CTAs in visible positions:
   Make sure that your CTAs and buttons are placed in easily accessible and visible positions in the webpage or email, so users can locate them and interact with them.
5. Tailor your CTA to match your content:
   Make sure that your CTA is relevant to the content of your webpage or email and reflects the offer or the message you are trying to promote.
6. Α/B testing:
   Try different designs, colors, copy and places for your CTAs, so you may find the most effective versions.
7. Personalize the CTA copy:
   If possible, personalize the copy of your CTA to match the users’ experience. Use the available data to create a customized message.

1. Don’t use many CTAs in one page:
   Having many CTAs may cause confusion and reduce the effectiveness of your marketing campaign.
2. Avoid using long text in your CTA:
   Keep your CTA copy short and to the point so users can understand quickly what they should do.
3. Don’t use unclear and vague verbs:
   Avoid using verbs that do not give clear instructions on what actions the users should take. Make your CTA simple and direct, so there is no doubt on the desired action.
4. Don’t hide your CTA under heavy copy or graphics:
   Make sure that your CTA and button are visible and aren’t covered by other elements of the page or email.
5. Don’t forget about mobile:
   Adapt the design of your CTAs and buttons, so they can be adjusted and properly appear on mobile devices.

Examples of successful and effective CTAs

Examples of successful and effective CTAs and Buttons