Viber Carousel & List Messages
New Interactive Messaging Formats for Brands

Communication on Viber is evolving, giving brands powerful new tools to stand out directly inside the chat.

Viber Carousel Messages and Viber List Messages are two new business message types designed to deliver richer, more interactive experiences that increase engagement, guide users, and drive them more easily toward the desired outcome, from product discovery to instant decision-making.

What are Viber Carousel Messages?

Viber Carousel Messages offer businesses a dynamic and visually engaging way to showcase their products within a single Viber message. Using up to five eye-catching cards, brands can present a full range of products, services, or offers, each enhanced with a call-to-action button that instantly guides users to the next step: purchase, landing page visit, or direct contact.
This format is ideal for boosting engagement, improving product visibility, and increasing conversion rates, all directly within the chat.

What do they include?

• Up to 5 swipeable cards that users can browse horizontally
• Each card includes an image
• Support for text and emojis
• Up to 2 CTA buttons per card, linking to destinations of your choice

How can you use them?

• Highlight multiple products in a single message
• Promote bundles or combination offers
• Run limited-time promotions
• Showcase new arrivals or product launches

Pricing
Carousel Messages are charged as promotional messages and can be used with both 1way and 2way Viber Sender IDs.

What are Viber List Messages?

Viber List Messages are a modern, interactive business messaging format that allows brands to present up to five clear text options within a single message. Instead of typing a response, users simply tap the option that fits them best, which is then automatically sent back to the business as a text reply.
This approach makes conversations faster, more guided, and more efficient, while enabling brands to collect structured, actionable data that strengthens the customer journey, automation flows, and conversions.

How do they work?

• You define up to 5 available response options
• Each option can include text and emojis
• The user’s selection is automatically delivered to you as a text response

How can you use them?

• Delivery or shipping method selection
• Customer satisfaction surveys and ratings
• Booking and appointment management
• Payment method selection

Pricing
Viber List Messages are charged as transactional messages and are supported exclusively by 2way Viber Sender IDs, ensuring full interactivity.
If you currently use a 1way Sender ID and wish to take advantage of List Messages, you can easily upgrade to 2way, simply by contacting us.

Conclusion

Whether you want to showcase products and offers in a visually compelling way or guide conversations through fast, smart user choices, Viber Carousel & List Messages give your brand a clear advantage inside the chat.

Get in touch with us to help you choose the right message format and fully unlock the potential of Viber for your business.