Viber Business Messages
Complete Viber for Business Guide
Are you looking for new, effective and cost-efficient ways to communicate with your audience? It’s probably the right time to use Viber Business Messages.
Viber ranks among the top five messaging apps globally, and is extremely popular in Eastern Europe, the Middle East and Southeast Asia. These days Viber has more than 1 billion users worldwide and provides a great environment for businesses to market themselves and engage with an active audience.
Now you are probably wondering what exactly Viber Business Messages are and how you can open an official Viber Business Account for your business. Moreover, we assume that you would like to know the pricing of Viber for Business. In today’s definitive guide we’ll cover every aspect of Viber Business and give you a complete understanding of its features and capabilities.
Table of Contents:
1. What is Viber for Business
Viber for Business is a complete set of advanced solutions and services that Viber offers to businesses and brands to reach their audience and communicate with them effectively through the app. The available solutions of Viber for Business are:
- Viber Business Messages
- Viber Ads
- Viber Stickers
- Viber Chatbots
Viber Business Messages is the flagship product of Viber for Business and is essentially a direct communication channel for businesses, which can send bulk or personalized messages of various types to their audience. Business messages come with many capabilities and functionalities such as: rich content, template messages, detailed delivery reports.
Viber Ads are display advertisements that can be displayed in multiple placements on all the screens of the app. These ads can include: animated visuals, text and CTA Button. Furthermore, there is the option of showing videos to desktop users.
Viber Stickers
Viber for Business gives you the opportunity to create your very own branded stickers that users can download and share with friends. Branded stickers are a fun and engaging way to increase the awareness of your brand.
Viber Chatbots
Viber Chatbots enable you to be available for your customers 24/7. Automate customer support, guide users with recommended products and accept payments with a smart bot that takes off the workload of various departments.
Viber for Business and its solutions offer many effective tools for businesses across all industries and enhance their attempts to boost sales, provide faster and more targeted customer support and improve the overall communication with customers and prospects.
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2. Why use Viber Business Messages
Viber Business Messages is the obvious choice for businesses looking to build profitable relationships with their audiences, as Viber is very popular and concentrates a very active and engaged audience. The average Viber user spends more than 30 minutes per day using the app to communicate with friends, family and colleagues. This level of engagement makes Viber a perfect environment for businesses to reach customers where they already are and promote their offerings effectively. All in all Viber business messaging is a must-have marketing tool these days.
Let’s see the most significant Viber for Business benefits:
1 billion users
One great advantage of Viber is the engaged audience of 1 billion active users. This number grows exponentially year after year with Viber gaining continuously new users and providing businesses with a direct and effective customer touch point. Viber Business Messages are becoming a necessary option for affordable and relevant marketing campaigns.
Two-way Communication
Real-time dialogue with customers opens up new possibilities and enhances the marketing campaigns of brands, as they are in the position of building a more personal relationship with consumers, while increasing their trust and consequently converting them to loyal customers. Two-way communication is the foundation of conversational commerce.
Advanced Features
Viber for Business provides brands and enterprises with many advanced features and useful tools for improving their communication with target audiences. In detail, brands and recipients can exchange files making customer support queries resolution faster and simpler. Moreover, businesses can send explanatory how-to videos to their customers, and customers can reply to specific messages they’ve received.
1 single channel for all communications
By using Viber Business Messages brands are in the position to send promotional messages, notifications and have conversations with their customers in one single channel, Viber. This way, campaign management is easier for the business, while recipients can search for previous messages or pin specific messages at the top of the chat. With Viber for Business the communication between brand and consumer becomes direct, faster and more efficient.
Official Verification from Viber
Trust is very important for consumers when it comes to ecommerce and online transactions. Businesses that create an official Viber Business Account gain a significant advantage as they prove their authenticity and ease the mind of their customers, which can check and validate that they interact with a verified business.
Rich Content
With Viber Business Messages there is no need to limit your communication to short texts. Brands can send images, videos, files and URLs with CTA Buttons. Additionally, customers can answer with files, photos or videos. This interactive communication with rich content increases conversions and helps businesses understand better exactly what the customers are looking for.
Low Cost
Viber for Business saves valuable resources of your marketing budget, as you do not pay for the total messages sent, but only for the Viber Business Messages that were actually delivered. Every campaign is charged according to the delivered messages. Moreover, Viber Business Messages support the Time to Live functionality, which allows businesses to set a specific time for message delivery.
Detailed Delivery Reports
Businesses that leverage Viber Business Messaging receive detailed reporting for every campaign they run. These extensive reports include advanced metrics like: delivered messages, opens, click-through-rate etc. This way businesses are able to draw very useful and valuable conclusions about the recipients’ behavior and continuously improve their next campaigns.
Personalized Messages
Viber Business Messages support the personalization of the messages’ content. Businesses can customize the content by adding the recipient's name and unique info tailored to him/her. This way the message becomes more attractive and has more chances of persuading the recipient to take the desired action.
SMS Fallback for 100% Delivery
SMS Fallback is an advanced feature of our platform with which any messages that are not delivered for any reason in Viber, are rerouted and automatically sent as SMS. For example, if some users don’t have the Viber app installed in their phones, then they’ll receive an SMS with the appropriate adjustments on the content of the message. SMS fallback guarantees maximum delivery rates that can exceed 95%.
Data Protection
Viber has end-to-end encryption for all private and group conversations and applies the same policy for Viber Business Messages. Specifically, the business messages are not stored in Viber’s servers and all the connections used are super-secure.
Integrations
Viber Business Messages support the integration with third party systems such as ecommerce platforms, this way sending notifications and transactional alerts can be automated. Viber for Business API is a robust and complete API that can serve the integration needs of any infrastructure.
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3. What is a Viber Business Account
Businesses that are interested in using Viber Business Messages have to open up a Viber Business Account. Business Accounts are official pages inside the application that are verified by Viber. Think of a Business Account as an official profile with useful information about your brand.
A Viber Business Accounts includes:
- Company Logo
- Brand Name (Viber Sender ID)
- Blue Tick - Official Verification
- Chat History
- Address
- About section
Viber Business Account - Useful Features
Searchable Profiles
Users can search in the main search bar of the app for any brand they wish to communicate with and initiate the conversation. This way brands gain an additional customer touch point.
Unsubscribe Option
The recipients of Viber Business Messages can opt-out from a Viber Business Account in order to stop receiving messages at any time just by toggling a switch.
Why you need an Official Viber Business Account
Brands and businesses start to acknowledge the various benefits of Viber Business Messages and personalized messaging, so they gradually adopt Viber in their marketing mix. Banks, retailers, shipping companies and diverse businesses from all industries can leverage bulk Viber messages.
It is very important for your customers to feel that they can trust the Viber messages you send them. For this reason Viber Business Messages are explicitly sent to recipients that have opted-in and have given their consent to receive such messages. Additionally, users can check at any time whether the brand - sender of the messages is officially verified by Viber, as the official Viber Business Accounts have a blue tick next to the Sender’s Name.
Moreover, the official Viber Business Account includes detailed info about the business, its logo, address, contact number and a short description. Essentially it provides all the necessary info so that the recipients of the bulk Viber messages feel confident in communicating with that particular account.
4. Types of Viber Business Messages
Viber Business Messages are divided into 3 main categories depending on the purpose of the message and its content. Also, each type of message has a different charge.
The 3 Types of Viber Business Messages
- Promotional Messages
- Transactional Messages
- Conversational Messages
Promotional Viber Messages - Προωθητικά Μηνύματα
Promotional Viber Messages are used for advertising campaigns, promotions and sales activations. This type of messages can include: Text up to 1.000 characters, emojis, images, videos, CTA Buttons.
Use Cases
- New product launch
- Special offers / discounts
- Back in stock notifications
- Coupons
Examples
Refresh your Summer Look with a 20% discount on 5,200 t-shirts, swimwear, shorts, shoes and summer accessories! ⛱️ ⛱️
The limited offer expires today at 23:30
Free shipping for purchases >50€
Our new store on 56 Ermou Str. has just opened!
Visit us now to find unique collections, exclusive items and stock products.
We celebrate the opening with special prices for the whole week
Transactional Viber Messages
Τα transactional messages όπως υποδηλώνει και το όνομά τους είναι μηνύματα για ενημέρωση συναλλαγών και χρησιμοποιούνται για την αποστολή σημαντικών ενημερώσεων ή time sensitive alerts. Περιλαμβάνουν μόνο κείμενο + link.
Use Cases
- One Time Passwords
- Shipping notifications
- Order confirmations
- Appointment reminders
Examples
Conversational Viber Messages
Conversational Viber messages enable users to initiate dialogue with the business and they are divided in two categories: two-way and sessions. Their main difference is their pricing, see more details about two-way and sessions messages.
Charges of two-way Viber Messages
Two-way messages are charged per delivered message
Charges of Session Messages
Sessions are 24-hours time windows during which businesses can send up to 60 messages and only be charged for the 1st message. In order to start a session, a user has to initiate the conversation.
Use Cases
- Customer support
- Receive feedback
- Order management
- Post-sales support
Examples
Viber with SMS Fallback
Are you wondering what happens when recipients don’t have the Viber app installed or if they don't have internet access at the time of sending a campaign? With the advanced Fallback to SMS functionality all Viber messages that aren’t delivered for any reason are automatically rerouted and sent as SMS. Moreover, businesses can use mobile landing pages with rich content in the SMS. This way, even through the SMS channel, the campaigns are interactive and have multimedia content exactly as Viber.
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5. Viber Business Messages
Best Practices for successful campaigns
There are plenty of best practices you should follow to get the most out of your Viber Business campaigns. Let’s see below some of the most important practices that will skyrocket the effectiveness of your campaigns.
Plan your campaign in advance
In order to ensure that a Viber messaging campaign will be successful it is crucial to plan it carefully in advance and decide what the objective is. First and foremost, you’ll have to define with precision the target audience of the campaign, so you can customize the content to be attractive for that audience. It may seem obvious, but the right segmentation and a corresponding targeting are the two most crucial factors for success. Therefore, you should spend time on proper segmentation and once you have decided on the target audience of the campaign, all other elements such as the message, the right time of sending and the type of campaign will be much easier to determine.
Short Texts & Attractive Visuals
Viber Business Messaging favors rich content, but that doesn't mean you have to overload the messages you send. You have to know how much is actually too much. When it comes to the text, keep your message short and clear, but at the same time try to make it smart and punchy so it will grab the attention of the recipients. Don’t forget that consumers have a very small attention span these days. Use active voice and verbs that motivate recipients to take action. When it comes to images, always use high definition visuals and don’t overdo it with many different color pallets. Try creating attractive images for your messages that will catch the eyes of the recipients.
Personalize when it’s possible
The personalization feature of Viber Business Messages will help you run even more effective campaigns. By customizing the content of each message to every recipient you achieve to create relevant messages that have more chances of converting. Consumers that receive a message that it’s personally addressed to them and has useful, relevant and tailored information are more likely to engage with it and proceed to the desired action. Additionally, personalized messages make consumers feel unique and that they are valued, thus they become more engaged with your brand and consequently can become loyal long-time customers.
Perfect the Timing
Viber Business messages, as any other marketing campaign, heavily depend on the right and appropriate timing. If you insist on sending your Viber business campaigns in bad timing then it won’t matter if your message is engaging and personalized, chances are the campaigns won't have optimal open rates. That’s why it is very important to send notifications and promotional campaigns in days and hours that actually work for your recipients. In order to find the perfect timing you need to know your audience and its habits. Take into consideration the location, age, gender, activity and interests of the audience to decide which are the best times for implementing your campaigns.
Always use Call-to-Actions
Call-to-Actions are a necessary element for any marketing message. Viber Business Messaging isn’t an exception. The correct use of impactful and persuasive call to actions can make a significant difference in the total conversions of a campaign. A few tips you should have in mind when writing call to actions for your Viber Business Messages are: use simple, concise and clear language, use impactful words that motivate the recipients to take action, use wording that’s familiar for the audience.
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6. Viber for Business and Data Protection
Viber is one of the most secure messaging apps globally and has very strict policies regarding the protection of users’ data and privacy.
- All messages between businesses and consumers are encrypted end-to-end.
- Viber Business Messages can be seen only in the recipients’ devices. Viber doesn’t store these messages.
- Viber keeps customers’ data completely secure and doesn’t share them.
- Viber uses only secured servers for sending Business Messages and these servers are located in virtual private clouds.
Viber Business Messages & GDPR
Viber Business Messages just like SMS is an opt-in channel. The recipients of Viber Business Messages must have consented in receiving such messages (GDPR consent - opt-in) before businesses can contact them. Businesses are required to store and maintain proof of consent for every single recipient on their subscribers’ lists.
In cases where there is no such consent on the part of the recipient, the messages are considered SPAM and Viber applies a penalty on the sender.
Keep in mind that recipients can unsubscribe at any time.
7. Viber Business Messages Pricing & Cost
Viber Business Messages service is offered with a monthly subscription. The amount of the subscription is set based on the recipients’ country. Have a look at the official price list published by Viber here
The monthly subscription in many countries is 175,00€ and includes a minimum number of messages that you can send.
| Cost per Message Type | ||
| Promotional | Transactional | Conversational Session |
| 0,0184 € | 0,0104 € | 0,0173 € |
| Minimum Number of Messages | ||
| 9.510* | 16.826* | 10.115* |
*The minimum number of messages applies only if you send one type of message. You can combine different types of messages with the corresponding charges.
In case that the messages included in the minimum monthly subscription aren’t enough, the additional messages are also charged based on the above table. You can send messages to all supported countries with the corresponding minimum monthly subscription.
If your recipients’ lists are small or if you don’t intend to send campaigns frequently in order to utilize Viber Business Messages to the maximum, we suggest that you check alternatives like SMS Marketing and opt-in mechanisms to grow your subscribers such as Signup Forms
Summary
To sum up, Viber Business Messages enable businesses to send promotional campaigns and notifications to their customers in a fast, secure and affordable way. Additionally, they provide the option of real time dialogue between brand and consumers.
They are a powerful and ideal tool to keep your customers informed about your latest news, to provide timely and personalized customer support and of course to grow your sales. Start today with Viber Business Messages and see instant results.
If you are looking for an official Viber Business Partner, then contact us today.
Start sending Viber Campaigns Today!
