SMS or Viber Marketing:
Which channel should you choose?
SMS and Viber marketing are two very popular mobile messaging communication channels that are used by enterprises and businesses in order to communicate effectively and directly with their customers. Each channel has its own advantages and disadvantages, and the selection between the two is depending on the goals and needs of your marketing campaigns. Today we will explore the pros and cons of each channel, as well as when they should be used.
SMS Marketing
SMS marketing provides the capability of sending text messages to your customers via mobile phones. These messages can include short text, links to mobile landing pages, short trackable URLs and unsubscribe links.
Advantages:
- Wide coverage: SMS messages reach nearly every single mobile device, as there isn't the requirement of having installed any additional application in the phone.
- High open rate: SMS messages present the highest open rate amongst all the available marketing channels and recipients actually read them within minutes after their delivery.
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Viber Marketing
Viber marketing requires the use of the Viber instant messaging application and allows the sending of richer messages, such as: images, videos and of course text. Furthermore it supports the SMS fallback functionality that reroutes all the undelivered Viber messages and automatically resends them as SMS messages.
Advantages:
- Rich content: Viber allows the sending of more interesting and interactive content to your customers.
- Better reporting: Viber provides plenty and detailed statistics on the performance of each campaign. These in depth analytics allow for better understanding of the audience and continuous optimization.
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When should you use SMS and Viber Marketing
SMS Marketing
- When you wish to reach a wide audience, regardless of the type of mobile device or the installed applications.
- Choose SMS if you want a simple and short communication that focuses on text and links.
- SMS is your channel if you seek high open rates and fast engagement of the recipients.
Viber Marketing
- When you want to promote rich and interactive content like images, video and enhanced text.
- When your customers are mainly Viber users.
- Viber is your channel if you seek advanced and detailed reporting and statistics on the campaigns performance.
Both SMS and Viber Marketing provide you with powerful features and capabilities to communicate with your audience. The selection of one channel over the other depends on the goals and requirements of your marketing campaign, and the audience you are targeting. By combining the strong aspects of each channel you can form a cohesive and effective mobile marketing mix.
Are you ready to start with SMS and Viber Marketing?
